Hi, I'm Aaron Smith

I'm an SEO Content Strategist focused on helping my client's create an outstanding experience on their websites. Great digital marketing needs to have great ROI by bringing in new sales and leads. I can help with content based on comprehensive keyword research that quickly gets to heart of what people care about.

In a world being overtaken by word-salad AI text, you need text so outstandingly unique that people couldn't possibly mistake it for ChatGPT.

When word gets around about a new problem, most people grumble "not my job". I'm the guy that runs toward the issue, asking questions and working with people to solve it.

About Aaron

Search Engine Optimization

I'm a Team Lead of Copy Strategy at Coalition Technologies, a leading SEO agency. My 6-person team manages SEO content strategies from first draft to publication. I've directed strategies for hundreds of businesses, including Microsoft's Bing Maps platform and Roku's Originals, Support, & Community.

Copywriting & Content Strategy

I start with extensive research of a brand and its competitors, then concisely communicate its value propositions through a compelling written voice. My writing is eye-catching, creative, and data-driven. I excel at learning about and covering technically-challenging topics.

Team Leadership

With 6 years as a Team Lead at Coalition Technologies (5 years there in total), I lead 6 direct reports and manage a team of 80+ contract copywriters. The concurrent monthly work of my team covers 100+ websites of our client accounts.

AI for Digital Marketing

I wrote the company AI policy for the use of AI generated content in SEO at Coalition Technologies. I developed best practices for the most productive use of AI tools, as well as determining when they would be detrimental to work quality and SEO results.

User Experience (UX) Design

Optimizing for User Experience often means planning the entire conversion funnel. I work closely with designers and developers to turn more visitors into clients or customers.

Videography

I've written, directed, produced, and edited several short films and advertisements. Start by checking out my Demo Reel, or my promotional video for Psarianos Violins.