Work Experience

Copy Strategist Team Lead 

Coalition Technologies | Los Angeles, CA | July 2019 - Present 

• Directed SEO & AEO/GEO strategy & content production for 300+ total SEO campaigns. I managed Coalition’s Lead Gen Copy team, specializing in marketing for B2B, SaaS, and service-based companies.

• Wrote the company policy for the use of AI generated content in SEO content and best practices for achieving AI visibility through AEO & GEO.

• Created AI copywriting programs used to produce SEO & GEO optimized content for 150+ websites through ChatGPT & Claude.

• Worked directly with enterprise-level clients, contributing to 95% monthly retention of accounts with $464,000+ in monthly billing.

• Supervised ad copywriting for 60+ monthly PPC advertising campaigns.

• Created skills tests for hiring Copywriters & SEO Strategists. Graded 250 average monthly applicants.

• Pioneered cross-department processes with graphic designers, web developers, PR specialists, and social media managers.

• Developed a custom GPT to identify AI content and speed the hiring process for writers. Operated across 500+ monthly applications.

• Led training for 25+ Copy Strategists and 200+ copywriters in a curriculum I directed.

Copy Strategist

Coalition Technologies  | Los Angeles, CA | July 2017 - July 2019

• Developed SEO strategies and managed content production for 18+ concurrent SEO campaigns.

• Delivered significant gains in organic traffic for clients including CCTV Security Pros (+75%), All-Safe Pools (+170%), and Krav Maga Worldwide (+248%). 

• Conducted keyword research and competitor analysis to develop quarterly SEO content calendars. Communicated with clients to determine the unique selling propositions of each brand to own and maintain each brand voice. 

• Created digital PR blogs and media for link building. 

Jr. Copywriter

Daniel Brian Advertising  | Detroit, MI | 2016

• Wrote branded copy for advertisements on accounts including Flagstar Bank, Hungry Howie’s Pizza, and Valley Children’s Hospital.

• Assisted production of TV ads as a coordinator and agency liaison.

SKILLS / CORE COMPETENCIES

SEO Strategy • Content Strategy • Content Marketing • Search Engine Optimization (SEO) • Answer Engine Optimization (AEO) • Generative Engine Optimization (GEO) • Keyword Research • On-Page SEO • Technical SEO • Content Optimization • Conversion Rate Optimization (CRO) • AI Content Strategy • Prompt Engineering • Generative AI Applications • Copywriting • PPC Advertising • Digital Marketing • Enterprise Client Management • Team Leadership • Staff Training & Development • Performance Management • Process Development • Project Management • Hiring & Talent Development • Photography • Videography

Education

Bachelor of Fine Arts

College for Creative Studies | Detroit, MI | 2014

• Major - Entertainment Arts, Live Action Video Production

• Minor- Advertising, Copywriting

Deans List, 2011 / President's List, 2014

Interests

I'm a big nerd. My personal project during the first COVID lockdown was building my own gaming computer. I own four chess sets, but will dance like an absolute goof if I hear the right music. I home brew mead - It's like wine, except made with honey instead of grape juice. 

You can often find me shooting archery, reading sci-fi novels, or playing a Dwarf Paladin in Dungeons & Dragons.