Work Experience

Copy Strategist Team Lead 

Coalition Technologies | Los Angeles, CA | July 2019 - Present 

• Directed SEO strategy & content production for 6 Copy Strategists, 80+ Copywriters, and 300+ total SEO campaigns.

• Wrote the company AI policy for the use of AI generated content in SEO.

• Supervised copywriting for 60+ monthly PPC advertising campaigns.

• Created skills tests for hiring Copywriters & SEO Strategists. Graded 250 average monthly applicants.

• Pioneered cross-department processes with graphic designers, web developers, PR specialists, and social media managers.

• Led training for 25+ Copy Strategists and 200+ copywriters in a curriculum I directed.

Copy Strategist

Coalition Technologies  | Los Angeles, CA | July 2017 - July 2019

• Developed strategies and managed production of 18+ concurrent SEO campaigns.

• Delivered significant gains in organic traffic for clients including CCTV Security Pros (+75%), All-Safe Pools (+170%), and Krav Maga Worldwide (+248%). 

Jr. Copywriter

Daniel Brian Advertising  | Detroit, MI | 2016

• Wrote branded copy for advertisements on accounts including Flagstar Bank, Hungry Howie’s Pizza, and Valley Children’s Hospital.

• Assisted production of TV ads as a coordinator and agency liaison.

Education

Bachelor of Fine Arts

College for Creative Studies | Detroit, MI | 2014

• Major - Entertainment Arts, Live Action Video Production

• Minor- Advertising, Copywriting

Deans List, 2011 / President's List, 2014

Interests

I'm a big nerd. My personal project during the first COVID lockdown was building my own gaming computer. I own four chess sets, but will dance like an absolute goof if I hear the right music. I home brew mead - It's like wine, except made with honey instead of grape juice. 

You can often find me shooting archery, reading sci-fi novels, or playing a Dwarf Paladin in Dungeons & Dragons.